First, thank you for considering our company.  We realize you have many choices today for these types of services, and we are grateful that you have taken the time to find out more about us.

In Your Shoes

Owner, Patrick Walton, is the owner of the very successful shop, Camarillo Car Care.  The company has been in business for over 30 years and Patrick was the General Manager for 10 of those years until two years ago when he purchased the business.

The previous owner was Jim Piraino.  Jim is known throughout the industry as a successful and talented man.  Jim mentored Patrick during the 10 years of employment together.  Today, Jim is "retired" and living in Colorado near his children and grandchildren.  However, he has been drawn back into the world of auto repair as a consultant for Bob Cooper and Elite Business Services.

Patrick struggled, as you do, to figure out how to continually stream new customers into the business.  Advertising results have slowed in recent years and natural customer loss (attrition) has grown for independent auto repair companies.  Of course, the very best way to keep new customers coming in is through word-of-mouth.  Beyond that, external marketing has to produce results.

Camarillo Car Care is successful and profitable, due in large part to its marketing.  The company has diligently invested in many trials and errors throughout the recent years to uncover what works.  Zeal's goal is to share this understanding with your company and help you with services that deliver results.

Finding industry specific marketing is difficult

Many auto repair shop owners locate a local design/graphics firm to have them produce their marketing pieces.  Too frequently, though, the results are poor and the image created looks amateurish.  The challenges that independent auto repair companies face is unknown to these designers and usually the cause for poor results.  For many, they just don't understand how big of an impact the word "Trust" has on auto repair. 

When a graphic designer is lacking knowledge about the auto repair industry, important details are left out.  Also, unwittingly, other details are included that actually cause trust problems with the recipient of the advertisement.

The solution is to find someone that understands the auto repair industry intimately.  That is difficult.  That's where Zeal comes in: we understand marketing, graphics and the auto repair business.

Zeal Knows Marketing and Auto Repair

What colors create trust?  Which shapes create a welcoming and inviting feeling?  Which words sound off alarms of distrust?  Which words and phrases comfort and attract?  Which marketing tactics produce the best results?  How do you make a website generate new customers?  How does your logo create trust and professionalism?  What role does brand identity play in growing your business?  Which mailing list works the best?

Zeal knows the answers to these and many other important marketing questions for the independent auto repair company.  We've tested, we've succeeded and we've failed.  In the end, we have the answers for you.

Zeal offers the right services

While there are many products and services out there for the independent auto repair shop, we focus on only four core competencies.  We only help with your Logo Designs, Ad Campaigns, Websites and Marketing Consulting.  Please call today to find out how we can help your shop get more customers and keep them for life.