At Zeal Marketing, we believe each independent auto repair facility has at least one advertising method that is like "printing money."  What we mean by printing money is that every time you run the campaign, you multiply your investment at least three-fold, and often much more.

For example, Camarillo Car Care produced an advertisement this year that cost about $1000 and generated over $20,000 in sales with a sizable gross profit.  That's printing money! 

We want to find your "printing money" campaigns too 

The independent small business owner has an amazing power that others wish they had.  They have the ability to spend a little, and make a lot.  Could you invest $1000 and have it return $5000 in 8 weeks with the stock market?  Very unlikely.  But, as the owner of the independent auto repair shop, you have that ability. 

The challenge is to find the campaign that works for you.  We fully realize that each shop is uniquely different.  THERE IS NO "ONE-SIZE-FIT-ALL" CAMPAIGN.  We must work together to figure out what will work for YOU. 

Advertising is a "Semi-Scientific" business 

What we mean by semi scientific is there are no exact rules that work 100% of the time.  However, there are rules that can increase the odds of success.  There are also result-killers that diminish the results.  These rules must be followed, but they are only a starting point. 

Once we have the starting point, we must begin to assemble your advertising piece based on specific information which you provide to us about your business.  We need to understand you particular opportunities, advantages and challenges. 

Then we test.  We put our best foot forward with all the experience and marketing smarts we can utilize.  Then we measure the results.  Usually, the results range from good to great because we're integrating components that increase the odds of success.  After we look at the results, we see what we can do better next time.  We keep working on it a few times until you have a reliable and dependable advertising method that will work for years to come.

The successes from your ad campaigns also gives you insight into making other campaigns work better too.  All of this is important.  Sure, we can get you results from the first campaign, and usually do.  But, the real power is helping you uncover that killer campaign that you can rely on to print money.  That's our goal for your shop! 

Advertising results have been decreasing 

Many shop owners are surprised to find out that advertising results have been declining for the last decade.  In some cases, substantially.  In simple terms, the reason for the decline is information overload.  Today, the average US consumer sees about 7,000 marketing messages per day.  The problem is that the more message there are, the less they can be noticed.  People tune them out because it is helps ensure a healthy mind. 

When too much information is fired at us, our brain reacts negatively and often we cannot handle it.  So, we learn to avoid too much information.  We sort the mail over the trash can, we use the remote control and DVR to tune out commercials, and we push the buttons when a commercial comes on the radio.

Have you ever noticed that when you buy a new car which you rarely saw before you bought it, only to see it as very common AFTER you buy it?  That's your mind at work, trying to keep you focused on the few things in life that matter.  We simply cannot take it all in, there's too much and we would literally go crazy if we did.

Advertising has that challenge.  How does your piece of mail, or other advertisement get noticed among the clutter?  One way is to promote your business again to the people that have used your shop already -- your customers.  Customers are six times more likely to respond to your advertisements because they do notice your ad.   Besides, if you don't, your competitor is eager to advertise to them and take them away.

The Zeal Marketing team will help you figure out how to stand out and get noticed so that your advertising will pay for itself and reward you with a handsome profit.