Your logo is at the heart of your brand identity.  Your brand identity is the recognizable components seen in your shop, advertising, signage, uniforms, etc.  They make up your company's identity as seen by your customers and prospects.

Big companies always brand themselves.  They sometimes spend millions to create the name and the logo before they begin business.  The reason they do this is because it is a critical ingredient in successful marketing.  You may ask "If its so important, why don't all businesses do it?"  It's because the ones that do it, know the secret - it multiplies marketing results.

Consumers are busy, too busy to notice your shop.  But their mind takes in images.  Logos and other brand identity components are those images.  The magic is in the phrase "Repetition builds your reputation."  This means the more frequently your logo and brand is seen, the more people will trust you.

The whole concept behind brand identity and a good logo is to make your particular company recognizable instantly.  That way, when they see and ad, find your website, see your signage, they know its you -- instantly.

Ingredients for successful brand identity:

• Must enhance or match the image of the company. 
• Must be instantly recognizable.
• Must be unique and distinct from your competitors.
• It is helpful if the logo can show meaning related to your business.  (Logo in Latin is "meaning")
• It must be used everywhere possible to multiply the impressions.

The Zeal Marketing team knows the ingredients that make successful brands for the independent auto repair shop.  Let us show you what we can do for you and how it can help your company grow.